Winning Strategies To Grow Your List With Lead Magnets

One of the most powerful assets a business can create is a well-qualified email list. In many ways, a good list is like your own oasis in the desert. With an email list, everything is easier – launches are stronger, collaborating with influencers is smoother, and there’s always an opportunity to bring in new revenue.…

A Smarter Way To Create Engaging Customer Avatars (With A Template)

The success of your content, copywriting, product development and storytelling are directly tied to how well you understand your target customer. If you don’t have a clear picture of their mind, fears, motivations, goals and problems, you won’t be able to serve them. Marketers use a tool called a “customer avatar” to map out the…

The Seth Godin Approach To Content Marketing

  Seth Godin, a world-famous author and marketer, quietly released a new podcast this week. It’s called Akimbo. It’s a word for the “bend in an archer’s bow,” and is synonymous with “strength and possibility.” I’ve always loved Seth because of his calm demeanor, practical advice and honesty in all his work. He trusts who…

How To Explode Your List And Sales With Joint Venture Marketing

The term “joint venture” (or JV) has different contexts depending on the type of business or interaction. Most people think of them as being longer-term relationships, and the process of building things together, but in the internet world, joint venture marketing is the process of coordinating specific promotions. To learn more about joint ventures I…

Create Compelling Content Using the 5 Commandments of Storytelling

Kyle’s Note: It’s no secret that I’m obsessed with frameworks and systems that make storytelling easier and more natural. A few weeks ago I met a kindred spirit named Jarie Bolander who offered to introduce us to The Story Grid framework and give us some examples of it in action. I remember the first time…

How To Use Visual Storytelling [To 10x Your Marketing Results In 2018]

Visual storytelling is the art of creating a narrative through visuals that both engages and empowers your audience and drives growth for your business. In this article, we’ll look at why visual storytelling is an essential tool for marketers to master, and provide some down-to-earth strategies to help you get started telling better stories today.…

How To Get Featured On More Podcasts In 2018

Podcasting has an ability to put you in front of your ideal audience by generating content that is evergreen, in that as long as a show’s web hosting is paid, it will live online perpetually. The advent of this new media, has made credibility and celebrity more accessible than it has even been before. Jeremy…

26 Storytelling Tips for Content Marketers

Storytelling is quickly becoming a favorite buzzword among entrepreneurs and content marketers, but why? Gone are the days when a half-baked article with a few SEO keywords was enough to make it rain traffic on a site. There’s so much noise and competition for attention that content needs something special to stand out. This increased…

Behind The Scenes – Hack The Entrepreneur Interview

I was recently featured on Jon Nastor’s podcast “Hack The Entrepreneur”. In Jon’s show we go in depth about mindset, strategy and day-to-day life as an entrepreneur. One thing I have gotten a lot of questions about since this post was published is “What did you do to connect with Jon?” Early in the episode…

A Time For Heroes – How To Write Your Own Story

Kyle’s Note: This is a very different post than what I usually publish on this site. It’s far more personal than I usually share here. But it also dives into one of the most profound and powerful aspects of storytelling. It shows how to write your own story, create a mission for your life and…